In what context would "conformity" typically apply?

The term "conformity" refers specifically to the act of matching attitudes, beliefs, and behaviors to what is considered standard or acceptable within a group or society. It embodies the idea of adhering to societal norms and expectations, which can manifest in various forms, such as dress, speech, and behavior.

In this context, the concept is relevant in discussions about social influence and group dynamics, where individuals adjust their actions to align with those around them, often to gain acceptance or avoid conflict. Conformity can serve to promote cohesion and stability within a group, making it an essential aspect of social interaction.

The other options represent notions that are often in contrast to conformity. Being original and creating new ideas involve diverging from established norms, while encouraging individualism focuses on promoting one's unique identity rather than conforming to the collective view. Thus, following social norms is the most fitting context for the term "conformity."